Are you in charge of your company's crisis response plan or part of a business team trained to manage a sizable emergency that could threaten your organization's continuity? If so, you're no stranger to the concept of "all-hazards" preparedness. The business world has increasingly emphasized such an approach since the 9/11 and Hurricane Katrina experiences—and with good reason.
How are you explaining the current risk of an H5N1-related influenza pandemic to your boss, the emergency preparedness committee, or the executive suite today? Is the task daunting? Are you being waved off with the comment that all this attention to pandemic preparedness is just public health's version of Y2K?
Business is all about competition. It's about building a better mousetrap and marketing that mousetrap more creatively and effectively than your competitor. But it is also about dependency on other businesses to ensure that you can make, sell, and service that mousetrap.