Public Health Practices

Epidemiologic investigation leads to multilingual carbon monoxide poisoning prevention campaign

Connecticut held focus groups and developed multilingual educational materials on carbon monoxide poisoning prevention during power outages and winter storms.

Connecticut emergency guide focuses on local hazards and enhanced communication to prepare and inform state residents

Connecticut developed an emergency preparedness guide that includes information on radiological emergencies, blizzards, and flash floods, among other issues.

Resources about winter weather and carbon monoxide address preparedness needs of new immigrants

Health planners worked with community groups and translators to convey the dangers of carbon monoxide exposure to new immigrants experiencing winter power outages.

H1N1 Vaccination Media Campaign Launched

The Jefferson County Public Health Service (JCPHS) in New York State credits a broad-based media campaign with increasing vaccine uptake. Public Information Officer (PIO), Faith Lustik, who spearheaded the campaign, was assisted by a team of experienced health promotion staff members. The staff, all of whom have training in social marketing, established strong contacts with local media, as well as varied community partners.

Collaborations and Outreach Via Schools Encourages Parents to Get the Facts

The West Virginia Department of Health and Human Resources (WVDHHR) formed a close partnership with the West Virginia Department of Education (WVDOE) to produce educational materials on H1N1 for K-12 school professionals, teachers, students, and parents. DHHR and DOE also provided outreach and held several community activities designed to promote discussion and collaboration among schools, parents, and health planners.

H1N1 Outreach to Multicultural Communities

The Ohio Department of Health (ODH) conducted multicultural outreach to a wide range of communities just as their H1N1 vaccination campaign was underway. Health department planners used research on previous vaccination rates among various populations in Ohio to create targeted media and outreach efforts specifically among African-American and Hispanic populations.

Promotion of H1N1 Vaccination During National Influenza Vaccination Week

The Ohio Department of Health (ODH) used National Influenza Vaccination Week (NIVW) to promote continued uptake of H1N1 vaccination. NIVW was observed during January 10-16, 2010, and ODH conducted a variety of activities to make vaccine accessible to diverse segments of the population. ODH health director began the week by issuing a letter to Ohio's local health departments.

Faith-based collaboration provides outreach in multiple languages

The state worked with faith-based organizations and houses of worship to develop and distribute H1N1 information. Materials are available in Chinese, Haitian Creole, Polish, Portuguese, Russian, Spanish, and Vietnamese.

H1N1 materials cover basic information, special groups, and school vaccination clinics

Educational resources, many of them tailored for school and parent use, are available in Arabic, Chinese, French, Hmong, Khmer, Lao, Portuguese, Russian, Spanish, Tagalog, Thai, and Vietnamese.

H1N1 Foreign and Sign Language Resources

The department maintains a clearinghouse of H1N1 resources in 32 different languages. Resources were gathered from numerous public health agencies and represent a variety of information. The quantity of materials available in each language varies. For instance, the CDC's vaccine information statements are only available in Spanish and Chinese, while H1N1 resources pertaining to refugees are available in Kirundi and Burmese.

H1N1 Public Service Announcements in American Sign Language

A set of video public service announcements in American Sign Language (ASL) describe essential information for preventing and treating H1N1 influenza. The videos include an overview of H1N1 and address signs and symptoms, transmission, illness prevention, medications, how to care for someone who is sick, the seriousness of the virus, and an update on CDC's activities. A brief video from Health Information Translations complements the information by providing basic hand washing tips in ASL.

Communications campaign and toolkit provide preparedness resources for individuals and organizations

Flip-charts, posters, and brochures provide all-hazards preparedness information in Chinese, Farsi, French, Khmer, Korean, Russian, Spanish, and Vietnamese.

WHACK the Flu

WHACK the Flu is a community education plan designed to teach K-3 school children about improved hand hygiene habits in anticipation of the flu season. University volunteers are recruited and trained to conduct 15-minute classroom skit presentations, each of which requires three volunteers to perform. Incentives are distributed (i.e., stickers, activity sheets) to the children and posters/evaluation forms to the teachers.

The 5th Guy Campaign

"The Fifth Guy" is a sophisticated and highly entertaining social marketing campaign. Its message is based on two concepts: 1) Low interest in pandemic flu would undermine audience receptivity to campaigns about an influenza pandemic, and 2) Enhancing basic hand and respiratory hygiene is a valuable, pandemic-relevant lesson that people would absorb today.

Flu Watch Communication Campaign

A basic but complete overview of seasonal and pandemic issues focuses on education, basic prevention, and personal preparedness. The materials are simple, clearly branded, consistent, and pre-packaged into user-friendly campaign materials. A press release, fliers, and other materials allow others to conduct educational presentations. Use of the governor in a public service announcement helps to emphasize the importance of the message.

Risk Communications on Pandemic Influenza

Short newsletters from the North Central District Health Department in Idaho offer information and action steps to help individuals and families prepare for a pandemic influenza outbreak. The newsletters cover a variety of topics related to pandemic preparedness, and the issues move from discussing the background of pandemics and the mindset of preparedness to tangible recommendations for addressing food and water shortages.

CodeReady.org

CodeReady.org is an all-hazards emergency preparedness campaign that was "branded" to enhance retention of personal preparedness information and prompt individual action. The State of Minnesota appropriated funds specifically for a pandemic preparedness campaign; however, the campaign steering committee and advisory group opted to employ a broader emergency preparedness approach.

7 Weeks to Preparedness

Ready? Set? Good! is a communications campaign that encourages personal emergency preparedness through use and storage of a radio, flashlight, and water. Baltimore extended the campaign into a program titled "Caring about Preparing-7 Weeks to 72 Hour Kit," which offers step-by-step guidelines on preparedness activities and items to obtain over the course of 7 weeks. Both of these practices may be applicable to the all-hazards communications needs of state and local health departments.

Santa Clara Risk Communication

Santa Clara County has developed a variety of risk communications materials. The materials are available in multiple languages and are consistently of very high quality. The execution of the messages is noteworthy, and the documents would serve as valuable templates for agencies that are beginning their pandemic risk communications.

Ready? Set? Good

Ready? Set? Good! is a communications campaign that encourages personal emergency preparedness through use and storage of a radio, flashlight, and water. Baltimore extended the campaign into a program titled "Caring about Preparing-7 Weeks to 72 Hour Kit ," which offers step-by-step guidelines on preparedness activities and items to obtain over the course of 7 weeks. Both of these practices may be applicable to the all-hazards communications needs of state and local health departments

Pages

Narrow Results

 

Find Practices

Newsletter Sign-up

Get CIDRAP news and other free newsletters.

Sign up now»

OUR UNDERWRITERS

Unrestricted financial support provided by

Bentson Foundation 3MGilead Become an underwriter»