As the world watched people receiving the first COVID-19 vaccines in December 2020, social media revealed joy, anger, and receding fear in the United States, according to a recent study in JAMA Network Open. The paper showed that social media can provide a richer understanding of the emotions people experience after a major public health achievement.
“These findings suggest that monitoring social media discourse can provide early signals of optimism, skepticism, and division, thereby informing targeted communication strategies,” wrote the authors, who were led by researchers at the National University of Singapore.
‘Relief and optimism’
The scientists examined more than 18 million geotagged posts from Twitter (now known as X) from 100 days before and after the rollout of the first COVID-19 vaccine. More than 1.9 million users from 3,065 counties created the posts.
These findings suggest that monitoring social media discourse can provide early signals of optimism, skepticism, and division, thereby informing targeted communication strategies.
Unsurprisingly, fear decreased when the vaccines were released. People living in Democratic counties experienced a bigger boost in joy, a larger dip in fear, and smaller increases in anger than those living in Republican areas. People in counties with high COVID-19 death rates also experienced less fear, but vaccine availability did not affect their joy or anger.
“The increase in joy aligns with previous research indicating that scientific breakthroughs, such as vaccine rollouts, are often associated with relief and optimism in the public,” the authors wrote.
In an accompanying commentary, Anish K. Agarwal, MD, MPH, and Rachel Solnick, MD, MSc, said the study showed that people feel a wide range of emotions when it comes to scientific advances. They believe that the anger revealed in posts could help doctors and public health experts address mistrust.
“The presence or rise in anger should not necessarily indicate failure; rather, it signals unresolved concerns at the intersection of people’s values, experiences, and expectations,” wrote Agarwal, from the Perelman School of Medicine at the University of Pennsylvania, and Solnick, from the Icahn School of Medicine at Mount Sinai. “The anger observed here represents an opportunity to listen and address potentially deep-seated questions and blind spots.”