Parents were considered an important stakeholder group for communications during the H1N1 response at the University of Illinois. As part of the outreach to parents, Dr. David Lawrance, Medical Director at McKinley Health Center, wrote letters for an electronic newsletter that is distributed to up to 20,000 parents of Illinois students. The letters "had a tremendous reach and kept parental complaints down to a very small number. They were well-informed and got these compelling letters," said Robert Palinkas, MD, Director of McKinley Health Center. His messages resonated with parents in particular because Lawrance is also the father of an Illinois student, Palinkas added.