While scanning social media, Katelyn Jetelina, PhD, MPH, noticed a lot of people talking about gastrointestinal symptoms in the Seattle area, one of the North America host cities during the 2026 FIFA World Cup.
“We’re like, ‘Oh that’s weird. There’s an uptick of people chattering about this,’” Jetelina, the CEO of Your Local Epidemiologist (YLE), told CIDRAP News. “We gave that to the wastewater people at HSCO [Health Security Operations Center], and lo and behold, there was a very big spike of adenovirus around the Seattle area. Then we handed that over to the local and the state public health departments.”
Jetelina—who is harnessing social media to spot infectious disease signals through YLE’s Project Stethoscope—is one of the almost two dozen experts working with HSOC to bolster public health efforts during the World Cup. It’s the largest soccer tournament in FIFA’s history, with more than 100 matches in 16 cities across the United States, Canada, and Mexico.
Rebecca Katz, PhD, MPH, director of the Center for Global Health Science and Security at Georgetown University, came up with the idea for HSOC, a partnership between Georgetown and MedStar Health, while observing public health planning leading up to the World Cup, which started June 12 and lasts until July 19.
“I was very carefully watching where the preparedness efforts were and realizing… that this was going to be complicated. Fairness wasn’t quite what we thought it would be,” she said. “That was the origin of the idea.”
Every day, HSOC releases a situation report and hosts stand-up calls that address public health risks near host cities and base camps for competing teams. Along the way, staff have added new data, such as those from a tracker for airport exposures, to the reports.
When HSOC finds public health signals such as increased talk of stomach troubles on social media and adenovirus in wastewater in Seattle, the team alerts local public health officials. “They were very responsive and looked into it,” Jetelina said. “That’s the reality of public health. It’s a team sport, and that’s why HSOC is here to help—to help make others’ lives easier.”
New approaches to detect public health flares
HSOC is using monitoring tools, such as wastewater surveillance and Project Stethoscope, to look for potential public health flares across North America during the World Cup.
“We really bring in what we learned during COVID,” Jetelina said. “You have an academic institution like Rebecca’s, a private company like mine. You have us helping coordinate and working with public health departments—really all of us at the table for one goal.”
Jetelina credits Katz with encouraging creative approaches to public health, such as social listening, which includes “community insights data… concerns and confusion [that] we’re hearing from the ground.”
Then Jetelina shares that data with HSOC and local public health officials. “That’s been really, really fun and innovative to integrate with traditional sources,” she said.
Employing newer technologies during the World Cup allows Katz and her colleagues to learn more about these tools and share how they can benefit public health in the future. “Because it hasn’t been used at scale, there’s no great playbooks on what to do with wastewater signals,” Katz explained. “We are building a library of case studies in real time.”
Patching together research funds, donations
To support HSOC, Katz had to be resourceful with the budget. She is not receiving any federal funding for the group’s work. “The finances behind this—we’re just going to call them scrappy,” she said. “This is being creative and figuring out how to make things work.”
She’s patched together a budget from her research funds, money from foundations such as Pax sapiens, the partnership with MedStar, and in-kind data donations from private-sector organizations such as Verily, Biobot, SecureBio, YLE, and Wastewater Scan.
“Because they believe in what we’re doing, they’re providing us direct access to their data,” Katz explained.
Currently, 22 people work in the HSOC. “It’s fair to say that everybody working at HSOC is being compensated, although probably undercompensated,” Katz said. “There’s a bit of commitment to the effort and willingness to do the work, even for the amount of funds we were able to pull together.”
Federal organizations are also observing public health signals during the World Cup, including tasks forces at the Centers for Disease Control and Prevention (CDC), the Department of Homeland Security, and the Department of State, Katz said.
