The University of Minnesota’s Center for Infectious Disease Research and Policy (CIDRAP) today announced a new collaboration with The Evidence Collective and Unbiased Science to support and expand access to clear, evidence-based vaccine information.
Under the partnership, CIDRAP (publisher of CIDRAP News) will work with the two organizations, which specialize in science communication across multiple platforms, to provide rapid and clear responses to emerging vaccine safety claims, inaccurate vaccine information, and major changes in federal vaccine policy. The responses will draw on independent reviews of vaccine safety and effectiveness conducted by CIDRAP’s Vaccine Integrity Project.
“Accurate vaccine information is essential for informed decision-making,” CIDRAP Director Michael Osterholm, PhD, MPH, said in a CIDRAP news release. “But the challenge Americans face today in trying to sort fact from fiction is bigger than it has ever been. By partnering with Unbiased Science and The Evidence Collective, we are connecting CIDRAP’s research and policy expertise with teams that know how to explain complex scientific information in real time in terms people can understand through the channels they use.”
Improving the reach of accurate information
Founded by Katelyn Jetelina, PhD, and Jess Steier, DrPH, The Evidence Collective is a team of 25-plus scientists and clinicians with a combined reach of more than 150 million across media and digital platforms. The group’s vision is to empower the general public with timely, evidence-based information by translating science into plain language.
“By aligning scientific expertise with coordinated communication, this partnership can improve the reach of accurate information, helping to ensure that trusted voices have the tools they need to respond quickly and accurately to protect people’s health,” Jetelina said.
Steier is also founder of Unbiased Science, an interdisciplinary team that uses social media infographics, video, podcasts, and long-form storytelling to debunk health science myths and break down complex health and science topics for general audiences.
“Science doesn’t help anyone if it isn’t understood,” Steier said. “This partnership will further our efforts to bring credible, evidence-based vaccine information directly to communities in ways that are human, relatable, and grounded in empathy.”